Creativity in communication comes in many forms. You don't always have to pay a bunch of money for good press. You just have to come up with a different and creative way to get your point across. This is what Ogilvy Action's clever public awareness campaign for MTV Switch in Amsterdam. What better way to create viral attention inexpensively about the rising sea levels, but to us the canals? Eerily realistic-looking inflatable hands stick out the the water, holding up a sign with a simple question and the website address. It's pretty brilliant. Creative communication, breaking through all the noise.
